27% of e-reader buyers regret not waiting for iPad

                               More than a quarter of e-book reader buyers wish they had waited until the iPad was available to buy in, ChangeWave has found in a new study. Of those who owned an e-reader as of February, 27 percent would have bought the Apple device instead. Less than half, 45 percent, would still have chosen what they did at the time.
The buying decisions of those who don't already own one of the devices may play favorably into Apple's hands. Of the group that was planning to buy within the next three months, a high 40 percent expected to have an iPad in that period. Amazon's Kindle trailed behind significantly at 28 percent, while competitors had just a small fraction of demand: Barnes & Noble's Nook was the target of just 6 percent of the audience, while Sony's veteran Reader line represented only 1 percent.

Only 13 percent of the total pool of those surveyed were somewhat or very likely to buy an iPad, although ChangeWave noted that this actually compared favorably to the 2007 iPhone launch. Two months before the smartphone's launch, only 9 percent of the group were likely to buy. The demand suggests that Apple could have much more fervor at its April 3rd release than it did on June 29th almost three years ago, according to the analysts.
electronista